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Charah Coleman

Founding Financial Wellness Coordinator


Charah Coleman, MBA, is the founding coordinator of UC Merced’s Financial Wellness Center. She is an award-winning behavioral finance expert and certified Educator of Applied Compassion.  Born in Southern California, she has a passion to make the Greater Central Valley a better place to live 

Charah has been recognized for her work in economic justice and financial empowerment within the Central Valley, having founded financial wellness centers on two public universities in California.

Charah is also passionate about protecting the environment and its wildlife. She believes that we are on this earth to display compassion and better the communities around us. Her pastimes include volunteering, hiking, and exploring our beautiful state.


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The Financial Wellness Center is an educational service only. We do not provide professional investment, legal, or tax advice. The information provided is for general educational purposes only, and is not intended as a substitute for the advice of your investment, legal, and/or tax advisors or to be the basis of specific trading or investment activities. If you need investment, legal, and/or tax advice, please consult a professional directly.  Any links to third-party financial resources are provided as a convenience for informational purposes only.  Neither UC Merced or its Financial Wellness Center endorses or approves any of the products, services or opinions of the entities or individuals associated with these links. UC Merced and its Financial Wellness Center bear no responsibility for the accuracy, legality or content of any external site associated with the links provided or any subsequent links.